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Latest articles

conversion - Blog

Comment augmenter la conversion d'un site dans une niche e-commerce : 14 façons
Olga Feoktistova
11/12/2023 | min read
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Il arrive que l'entreprise se fait de la publicité et investit dans l'optimisation du référencement, mais les ventes restent faibles. En même temps, le site web génère du trafic, mais les visiteurs ne se précipitent pas pour prendre des mesures ciblées. L'équipe de la plateforme Ringostat a décrit 14 façons d'augmenter les conversions. Et a donné de bons exemples.

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À quoi sert la conversion et comment la mesurer ?
Rating Captain
31/08/2023 | min read
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Dans le monde actuel du marketing en ligne et du commerce électronique, la conversion est devenue un indicateur clé de l'efficacité des actions. Mais qu'est-ce que la conversion exactement ? Comment peut-on la mesurer et pourquoi est-ce important pour une stratégie marketing efficace ? Dans cet article, nous aborderons brièvement le sujet de la conversion, ses types et les outils de mesure.

commerce électronique marketing marketing en ligne conversion

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