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effet de petrole - Blog

Effet ROPO - une menace pour le commerce électronique ?
Katarzyna Chomąt
28/11/2023 | min read
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L'accès généralisé à Internet permet aux consommateurs de rechercher facilement des informations sur un produit qui les intéresse, de comparer ses prix dans différents magasins en ligne et de consulter les avis avant de décider de l'acheter. Que font-ils ensuite de ces connaissances ? Il s'avère que de nombreux clients préfèrent toujours acheter des produits dans des magasins physiques, et Internet est utilisé par eux pour obtenir des informations sur les entreprises, les marques et comparer les produits. C'est ce qu'on appelle l'effet ROPO, qui constitue un défi particulier pour le commerce électronique.

marketing effet de pétrole pétrole inversé sopo

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