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Latest articles

Tomasz Niewczas
05/11/2025 | min read

Google Search Console (GSC) is a free analytics tool from Google that allows website owners to monitor and optimize their site’s performance in Google Search. It provides insights into index coverage, search queries, clicks, impressions, and technical issues affecting visibility.

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Julia Stelmach
10/09/2025 | min read

In the SEO community, a fresh observation has drawn attention: AI Overviews in Google Search can now cite specific, individual reviews from Google Business Profile listings. That means when a user submits a query such as reviews for a doctor, the AI overview may show direct quotes from customer feedback within the search results page. These are not AI-generated texts but existing user reviews that Google’s AI highlights within the overview feature.

Julia Stelmach
20/08/2025 | min read

AI overviews are already available in Google Search and continue to transform how a user interacts with search results. Instead of the classic overlay, Google is now experimenting with a new design – a bottom tray that appears at the bottom of the search results page. This ai experiment in Search Labs may change the balance between organic search, ai overviews in search, and other ai features in search.

Rating Captain
14/05/2024 | min read

In today's digital age, having a strong online presence is crucial for any business. Whether you're a seasoned SEO professional or just getting started, understanding where your website stands in search engine rankings can make all the difference. This guide explores how a free keyword rank checker tool can help you track your rankings, optimize your SEO efforts, and ultimately drive more traffic to your website. Read on to discover the benefits of using these tools and how they can transform your SEO strategy.

Rating Captain
14/05/2024 | min read

In today's digital era, online visibility is paramount to business success. Getting ranked on the first page of Google search results can significantly impact your brand’s visibility and conversion rate. This article delves into the strategies and tools you can utilize to improve your Google position and subsequently enhance your brand's digital footprint.

Agnieszka Szczepanowska
14/12/2023 | min read

Quand pouvez-vous transférer les avis Google vers un nouveau compte ? Quand vaut-il mieux abandonner cette idée ? Les avis Google My Business sont-ils transférés automatiquement ? Dans tous les cas ? Ou serait-il préférable de désactiver les avis des clients sur la fiche et enfin arrêter de se soucier de ce que les autres pensent de mon entreprise ?

Agnieszka Szczepanowska
14/12/2023 | min read

La fiche Google My Business est visible dans les résultats de recherche de Google et Google Maps. C'est ici que vos clients peuvent donner leur avis sur vos produits et services. Vous pouvez les consulter dans l'onglet "Mes avis Google". La note de votre profil détermine si vous suscitez la confiance des visiteurs. Mais est-ce que la visibilité dans les résultats de recherche dépend uniquement du nombre d'étoiles ?

Agnieszka Szczepanowska
14/12/2023 | min read

La satisfaction client a un impact énorme sur les revenus que vous obtiendrez de votre entreprise. Un acheteur satisfait de vos services non seulement reviendra volontiers vers vous à l'avenir. Il est également important qu'il vous aide à construire la réputation de votre marque que vous créez. Vous voulez augmenter votre budget ? Découvrez ce dont vos clients ont vraiment besoin. Leur satisfaction peut être mesurée de plusieurs façons simples.

Agnieszka Szczepanowska
14/12/2023 | min read

La gestion des avis est importante pour de nombreuses raisons. Tout d'abord, elle aide à améliorer la note, qui est un indicateur de votre crédibilité pour les acheteurs. Les entreprises 5 étoiles sont considérées comme dignes de confiance dès le départ. Une note inférieure à 4 étoiles peut susciter une certaine inquiétude parmi les acheteurs potentiels.

Patrycja Lisowska
14/12/2023 | min read

Si vous êtes propriétaire d'une entreprise, rappelez-vous que la présence sur Google Maps est aujourd'hui une nécessité, mais aussi un privilège. Avant tout, cela permet aux clients potentiels d'obtenir les informations les plus importantes sur votre entreprise, telles que le numéro de téléphone, la gamme de services proposés ou la localisation.

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