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How to deal with negative consumer reviews about products? Negative vs. false reviews on Google

Milena Zienkiewicz
08/11/2023 | 4 min read
How to deal with negative consumer reviews about products? Negative vs. false reviews on Google

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    Product reviews on the internet - how to protect your online reputation and deal with negative reviews?

     

    Customer reviews are an important element of product and service recommendations. In the internet era, more and more consumers decide to make purchases after reading reviews from other users on Google or social media. Negative reviews can harm a company's reputation and influence potential customers' decisions. How to deal with negative product reviews on the internet?

     

    Critical or fake reviews on Google - analyzing negative reviews on the internet.

     

    Negative reviews can come from dissatisfied customers, but also from dishonest competition that wants to harm a company's reputation. Fake reviews on the internet are becoming a more common problem. How to deal with fake reviews on Google? There are several ways to handle them:

     

    • Delete the comment - Google allows the removal of inappropriate reviews, but it should be done carefully. Otherwise, it will not comply with Omnibus. Google rejects reviews that contain offensive language and those that violate the rules regarding review content. However, unjustified removal of negative product reviews will negatively impact the authenticity of the company.

     

    • Check the contact email address - Google requires verification of the email address or phone number of the person leaving the review, which should be provided. Dishonest reviews often come from fake email addresses, so it's worth checking.

     

    • Contact the user - Sending a private message to the user who left a negative review can help resolve the issue and professionally address the situation. If the user is satisfied with the solution, they may agree to remove the negative review. Direct contact can help resolve the situation and understand the reason for the low rating.

     

    • Respond publicly - Responding to a negative review can help improve the company's image. In doing so, it is important to be honest and understand the customer's dissatisfaction. It is also worth presenting your position on the matter and asking about the services they used to clarify the reasons for the review. A factual and professional response can reduce the impact of the negative review on potential future customers, especially if the majority of reviews are positive.

     

    • Report the review - Google allows the reporting of reviews that violate the company's rules. To do this, click on the star rating on the company's Google listing and select the reason for reporting the negative review.

     

    FAQ about negative online reviews - how to deal with fake reviews? Should you respond?

     

    How to deal with negative product reviews?

    To deal with negative reviews, it is important to register your company on Google search and regularly verify the content of the reviews. You can also collect and respond to reviews using a single tool - the Captain application for acquiring and managing reviews. Responding to customer ratings and improving the quality of services offered are key elements that affect a company's reputation.

     

    Can you remove negative customer reviews?

    Not all negative reviews can be removed, especially if they are based on genuine content. Customer service and simultaneous improvement of the quality of services offered and acquiring new reviews are the best strategies for managing customer reviews.

     

    Can you remove inappropriate reviews from Google search results?

    Google cannot remove reviews from the internet, but it allows for reporting a negative review that violates company rules. Google search gives companies the opportunity to respond to negative reviews, giving the impression that the company cares about its customers.

     

    What are the consequences of negative reviews?

    Negative reviews can harm a company's reputation and deter potential customers, while positive reviews bring benefits and increase the company's credibility. Therefore, it is important to manage online customer reviews to obtain as many positive reviews as possible and minimize the impact of negative reviews.

     

    Summary

     

    In today's world, customer reviews are important for business owners. Many people make purchasing decisions after reading reviews online, so it is worth paying attention to review management and maintaining a company's reputation. Negative reviews do not always have to be harmful - you can learn to deal with negative reviews online by improving the quality of services offered and providing honest responses to negative comments.

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