ChatGPT Shopping introduces a new sales channel: instead of links, users see product cards, clear reasoning, and an instant purchase option - all within a conversational chat interface. AI organizes buying criteria, shortens the decision path, and clicks from ChatGPT lead to conversions more often. Below, I’ll explain how to prepare your data and content so ChatGPT Shopping chooses your products.
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Google has announced the general availability of the Merchant API and, at the same time, begun the deprecation of the Content API for Shopping. In practice, the legacy interface will remain active until August 18, 2026, after which it will be turned off. This is a systemic change: the Merchant API becomes the default programmatic way to manage data in Merchant Center, covering products, inventory, prices, account configuration, and diagnostics. For retailers, integrators, and agencies, it’s a clear signal to plan migration well in advance and treat it as an opportunity to audit data quality and streamline catalog publication and synchronization processes.
You invest in advertising. You create a great website. You make sure to lead visitors straight to the purchase. Every now and then, you check your popularity on Google. Everything is fine because you have long since invested in SEO.
In today's times, online shopping has become very popular. More and more people choose to shop in online stores because it is convenient and saves time.
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