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Katarzyna Chomąt
14/12/2023 | min read

A las personas siempre les han interesado las historias interesantes, de ahí tantos cuentos y leyendas. Entonces, ¿por qué no crear una narrativa para tu negocio? ¿Te preguntas cómo convencer a la gente de tu empresa y obtener clientes leales? ¿Te gustaría afianzar la existencia de tu marca en la mente de los receptores? Entonces, asegúrate de leer este artículo para aprender cómo hablar de tu empresa para que la gente la ame.

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Casper Cooper
04/12/2023 | min read

En el libro Mente completamente nueva, Daniel Pink plantea una audaz afirmación de que la era de la dominación de las mentes científicas ya ha pasado. El futuro pertenece a un tipo diferente de personas con un tipo diferente de mente: diseñadores, inventores, maestros, narradores, es decir, pensadores creativos y empáticos de hemisferio cerebral derecho.

Milena Zienkiewicz
16/06/2023 | min read

Brand storytelling is the process of using storytelling to connect your brand to customers and showing them your brand value. It is a powerful way to build brand identity and increase brand loyalty and should definitely be in every business content marketing strategy. Through storytelling, you can share your brand’s story, values, personality, and purpose, all while making a connection with your audience.

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