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Google Reviews: Why is it worth collecting customer reviews?

Milena Zienkiewicz
10/10/2023 | 5 min read
Google Reviews: Why is it worth collecting customer reviews?

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    In today's times, online sales have become a necessity for every company. Online stores are one of the most important tools for reaching new potential customers. However, it is important not only to acquire new customers, but also to take care of the satisfaction of existing ones. To do this, in addition to offering unique products and attractive offers, it is worth collecting feedback from customers. This will help you increase the credibility of your business, attract more customers, and ensure a positive brand image.


    In this article, we will show you the role that customer reviews play in your e-store, how to collect them, and how to use the collected ratings to increase sales and improve the image of your company.



    Why are customer reviews so important for an e-store?



    Today, ratings of online stores and customer reviews are one of the most important factors influencing purchasing decisions online. Customers browse reviews to learn about the opinions of other buyers and check if the product they want to buy will meet their expectations.


    Furthermore, customer reviews are also a way to gain trust and attract potential customers who have never dealt with your online store before. According to 88% of consumers, the opinions of other customers influence their purchasing decisions. Thanks to these ratings, customers can obtain information about the quality of products, store service, or return policies. Positive reviews are also an effective way to increase conversion, i.e., the number of people who make a purchase in your online store.


    How to collect customer reviews in your online store?



    1. Create an account on a review aggregation platform

    Review aggregators are an ideal solution for online stores that want to collect and display reviews online. With them, store owners can easily display positive product reviews and also publish questions and answers in the FAQ section. These platforms also offer various tools and modules that facilitate the collection and moderation of reviews and allow you to send review requests to your Google Business Profile.


    2. Ask for reviews

    There are many ways to collect reviews about your service or product. One of the simplest ways is to ask for a review when sending a shipment or delivering a product. It is worth taking advantage of this moment to ask the customer for their opinion. Ask them how they liked the product, how they rate the delivery time, or the price-quality ratio. Even a few-sentence reviews will enrich the opinions about the store's offer and services. It is important that the request for a review is not too intrusive or misleading.


    3. Collect reviews on social media

    Social media is an excellent tool for communicating with customers. It is also a place where customers can share their opinions about products and services. It is worth taking advantage of this opportunity to encourage customers to leave reviews on your company's social media profiles. This way, current and potential customers will have easier access to reviews about your store.


    4. Contact customers through newsletters or emails

    Newsletters and emails are tools that allow for direct contact with customers. They can also be used to ask customers for reviews after the completion of the purchasing process. In the newsletter, it is worth including a short survey or a button encouraging customers to leave a review.


    How to use customer reviews to increase sales and stand out from the competition?



    1. Highlight your products

    Customer reviews are an excellent way to highlight your products among the competition. This way, you can present genuine product reviews, which translates into their credibility and the quality of your offers. Thanks to this, customers can easily decide which product is right for them.


    2. Increase your credibility

    Customer reviews are a way to build a positive image of your company. Customers know that reviews are genuine and allow them to assess the quality of products and services. If your company has a solid review collection system, customers are more likely to buy products.


    3. Use the collected ratings to improve your business

    Customer reviews are a valuable source of information about what you are doing well and what needs improvement. If you receive positive reviews for product quality and fast shipping, it means you are on the right track. However, if negative reviews start to appear, it is worth verifying what is wrong and making changes. This way, you will increase customer satisfaction and increase their number.




    Collecting customer reviews in an online store is a crucial matter for every e-commerce company. Customer reviews allow you to increase the credibility of your store, improve your image, and attract more potential customers. It is worth using various methods to collect reviews - using review aggregators, asking for reviews in emails or SMS. Use the obtained product reviews to stand out from the competition and increase the number of conversions. To stay up to date with market trends and marketing needs, it is worth using online platforms that allow for processing reviews and provide real-time messages requesting reviews.

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