Are you operating in the B2B industry and want to acquire new customers? Or maybe you have an interesting product or service, but you can't reach your target audience? Cold mailing can make your task easier. You may think it's spam, but it depends a lot on the strategy. If you don't create one, your efforts will indeed be in vain and will be treated as spam by the recipients.
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Open rate, which is the message open rate, is one of the most important parameters measuring the effectiveness of your email campaign. Why?
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