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Are you operating in the B2B industry and want to acquire new customers? Or maybe you have an interesting product or service, but you can't reach your target audience? Cold mailing can make your task easier. You may think it's spam, but it depends a lot on the strategy. If you don't create one, your efforts will indeed be in vain and will be treated as spam by the recipients.
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Did you know that 99% of Internet users have an email inbox? Email accompanies us almost every day. This is, of course, the reason why companies still run email campaigns. So you should also be interested in this form of advertising. Or maybe you are an email marketing practitioner, but you don't quite know what it's all about? I have some tips for you that will improve the effectiveness of your actions.
Open rate, which is the message open rate, is one of the most important parameters measuring the effectiveness of your email campaign. Why?
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