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Local seo with Google reviews - How Google Reviews impact your search ranking?

Milena Zienkiewicz
26/05/2023 | 7 min read
Local seo with Google reviews - How Google Reviews impact your search ranking?

Table of contents

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    Introduction - how Google Reviews impact your company?

     

     

    Every local business owner wants to rank higher in search engine results and attract more potential customers. While there are many factors that impact Google ranking, one essential aspect is local SEO and positions in the local pack. With local SEO, businesses can improve their visibility in search results for Google and other search engines.

     

    Additionally, Google reviews play a significant role in determining your local ranking. Positive reviews and high ratings not only attract more customers, but also boost your search ranking. In this article, we will explore how local SEO with Google reviews can impact your ranking, and how you can respond to reviews to enhance your online reputation. And what complex algorithm Google uses to put Google my business profiles in ranking.

     

     

    What is Local SEO and Google Maps Ranking, and how customer reviews affect it?

     

     

    Local SEO is a form of online local marketing that helps local businesses promote their services or products to potential customers searching for their offerings near their current location. With Google Maps Ranking, businesses can optimize their listings on Google Maps to rank higher in search results. This is a crucial aspect of Local SEO that helps businesses get more exposure and attract more customers, among others by positive reviews from your customers.

     

    Google Maps listing also provides essential information like business hours, address, contact information, reviews, and photos, making it easier for potential customers to decide if the business is worth their visit. Therefore, it is essential to have Local SEO and Google Maps Ranking for any business that values local customers, to pay attention to search engine optimization and improve your business. Google review count and review score factor into local search ranking.

     

     

    Impact Local SEO Rankings with Google Reviews on your Google Business Profile

     

     

    Google reviews can help you improve your local search ranking in several ways. Here are some of the ways Google reviews impact local SEO:

     

    1. Listing in the Local Pack: The Local Pack is the top three listings that appear in local search results under the map. By having a higher overall rating and more reviews, businesses can rank higher in the Local Pack, having lots of positive reviews can help Google to notice you, and put you higher in the search engine.

     

    2. Ranking Factor: Google considers reviews and positive ratings as a key ranking factor into local search ranking. The more positive reviews you have, the higher you will rank.

     

    3. Organic Ranking: Positive reviews on your Google My Business profile can also improve your organic search ranking. Google sees businesses with high ratings and reviews as more credible and trustworthy, making it more likely to appear on the first page of search results, as Google wants to show the best local companies.

     

    4. Engage with Customers: Google wants businesses to engage with their customers and encourage them to leave reviews. The more customers leave reviews, the greater your chances of improving your search ranking and getting these 5-star reviews.  Invite your customers to rank a business. 

     

     

    Responding to online reviews to improve your reputation and local ranking

     

     

    While positive reviews help your online reputation, responding to reviews is just as crucial to show your customers that you value their feedback and care about their opinion. Here are some tips on responding to Google reviews ang gaining a bigger number of reviews. 

     

    1. Respond to All Reviews: Whether they are positive or negative, it is essential to respond to all reviews on your business page. Thank customers for positive feedback and star rating, as well address any concerns in negative reviews.

     

    2. Keep it Professional: While it's okay to be personable, always keep your responses professional and courteous. Avoid getting into arguments or debates with customers. Know that Google reviews might be the reason someone buys from you or doesn't, and 5-star reviews talk a lot about the quality of your company.

     

    3. Thank Customers: Show your customers that you value their time and feedback by thanking them for reviews for your business. Encourage them to leave feedback again in the future. While responding, you can use keywords (terms used in a search while looking for your business in the local search engine). 

     

    4. Apologize: For negative reviews, apologize for the customer's experience, and try to rectify the situation. Offer a sincere apology and the steps you will take to improve the situation.

     

     

    Negative review - responding to Google Reviews on Google Maps

     

     

    Negative reviews can be a blow to any business owner's confidence. However, it’s important to know how to respond professionally and courteously to negative comments because it can make all the difference.

     

    Negative feedback shouldn't deter you from collecting positive reviews from your happy customers, either. Encourage satisfied customers to leave you glowing feedback on online review sites, and turn their positive experiences into marketing successes. Responding to negative reviews gracefully and proactively building a strong base of positive reviews will help your business grow and improve.

     

     

    Google reviews help SEO - how to improve your position in local search and organic ranking?

     

     

    Google reviews are one of the most powerful tools for improving your SEO efforts. Here are some tips on how to use Google reviews to boost your SEO:

     

    1. Get More Google Reviews: Encourage your customers to leave reviews by sending out follow-up emails, adding a call-to-action on your website, or posting on social media.

     

    2. Add Reviews to Your Website: Adding reviews to your website not only helps with SEO efforts, but also provides social proof of your business's credibility. Google considers it when ranking, and customers when buying. It also shows Google that your website values users, and have recent information about their reviews.

     

    3. Responding to Your Reviews: Engage with your customers by responding to their reviews. This not only shows your customers you care, but also tells Google that your business is active and involved. People engage with your Google My Business profile, so you should engage with your Google business as well.

     

    4. Include Reviews in Your Business Profile: Make sure to include your Google business profile on your website, social media, and other online platforms. This helps both customers and search engines such as Google to find your business more easily, as google determines local ranking in search engines.

     

     

    Reviews impact your search ranking. How to use Google Reviews to improve your local Google ranking?

     

     

    Can negative reviews hurt my local ranking?
    Negative reviews impact your local ranking, and potential customers can see them. However, if managed correctly, negative reviews can also provide opportunities for improvement and enhance your online reputation.

     

    How many reviews do I need to improve my local ranking?
    While there is no set number, businesses with more reviews tend to rank higher. Aim to get as many reviews as possible while still providing excellent customer service. It is also recommended to put your reviews on your website.

     

    Can Google reviews help my organic search ranking?
    Yes, Google reviews can help improve your organic search ranking. Positive reviews and high ratings can improve your credibility and increase your chances of appearing on the first page of search results.

     

     

    Improve your SEO, get more Google reviews, get your Google My Business profile to the local pack ranking

     

     

    There is a lot google considers when ranking, and all factors that google considers are important to get the best outcome. Every business aims to improve their local search ranking and attract more customers. By using local SEO with Google reviews, businesses can enhance their online reputation, engage with customers, and rank higher in search results. Remember to respond to all reviews, get more reviews, and make reviews front and center on your website and Google business profile. With these tips, you can leverage Google reviews to boost your SEO and improve your local ranking. In conclusion, if you are low in Google Maps search results, you should definitely use your online reviews to help you het higher. 

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