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Casper Cooper
23/11/2023 | min read

La lealtad del cliente significa el comportamiento duradero y repetitivo del cliente al elegir los productos y servicios de una marca en particular. Esto significa que el cliente está dispuesto a volver a tu empresa, incluso si la competencia ofrece productos o servicios similares a un precio más bajo.

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Casper Cooper
16/11/2023 | min read

La conocida y gratuita herramienta de análisis de datos Google Analytics ha permitido durante años el seguimiento y evaluación del comportamiento de los usuarios en los sitios web. Google ha anunciado que próximamente, a partir del 1 de julio de 2023, Universal Analytics será reemplazado por una nueva versión: Google Analytics 4 (GA4).

Casper Cooper
16/11/2023 | min read

La nueva versión de Google Analytics, diseñada para analizar datos, permite realizar un seguimiento y evaluar el comportamiento de los usuarios en sitios web y aplicaciones de manera aún más detallada y en un solo lugar.

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