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Customer reviews on a website. How to use the power of recommendations?

Hanna Bernikova
07/09/2022 | 2 min read
Customer reviews on a website. How to use the power of recommendations?

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    What are you thinking of before making your next online purchase? About the price? Probably your attention is also caught by customer reviews regarding the company, the service you need. This is confirmed by the 3D Cart report, which says that clients are 71% more comfortable buying a product after reading reviews. Why not take advantage of such information and influence the buyer’s decision so that he will make a purchase in your online store and not choose your competitors.


    Importance of reviews in the sales process


    Analyze your actions and make sure you have a point in your business development strategy that is responsible for taking care of recommendations. Whether you have collected company reviews before or not yet, you need to know how they affect the sales of your brand’s products and services.


    Customer comment is the main social proof, which is believed by more than 90% of consumers. This proves that before making a purchase or using a service, consumers first read both negative and positive customer reviews of a company online. The client relies on a criterion such as the quality of customer service, namely professionalism in communicating with satisfied customers, as well as responding to reviews from dissatisfied clients. The response time is also important. Reading reviews is the first step before making a choice. The client who wants to order a product or service, does it with his eyes closed, without checking the condition of goods in person and without communicating directly with the seller. 


    The reviews are the only thing that can direct the buyer to an honest seller. On the other hand, an online store owner can influence a user’s purchasing decision by displaying customer reviews on the website. The more you present positive reviews, the more likely you can expect a greater influx of new buyers. But keep in mind that bad comments are also very important, through them you learn about the flaws and can draw conclusions about your product or service.


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