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Latest articles

Julia Stelmach
11/01/2026 | min read

Local links are still one of the key trust signals in SEO, but in 2026 it’s not about volume - it’s about context, source quality, and alignment with what Google sees in your Google Business Profile. For businesses that rely on reviews and map visibility - like Rating Captain clients - link building should strengthen reputation, brand awareness, and real inbound inquiries, not just “metrics.”

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Katarzyna Chomąt
06/12/2023 | min read

Running an online store involves taking care of many issues related to the entire sales system, logistics, accounting, etc. Therefore, it is worth using tools that automate processes, as they effectively minimize the chance of errors. Thanks to this, of course, the customer can make a purchase smoothly and receive the product, and you gain valuable time. One of the tools worth considering is BaseLinker, so in this article we will point out the reasons why it is worth being interested in it.

Casper Cooper
28/11/2023 | min read

Building brand awareness through positioning in the eyes of consumers, related to national (or regional) branding, is a standard practice that increases the recognition of products and services. By associating a specific brand with the image of a particular country, a kind of "connection" of associations is created in the minds of potential customers (provided that their values are not contradictory). How does this work in the case of marketing alcoholic beverages such as beer, wine, or spirits that burn the throat?

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