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Latest articles

Tomasz Niewczas
05/11/2025 | min read

Google Search Console (GSC) is a free analytics tool from Google that allows website owners to monitor and optimize their site’s performance in Google Search. It provides insights into index coverage, search queries, clicks, impressions, and technical issues affecting visibility.

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Julia Stelmach
10/09/2025 | min read

In the SEO community, a fresh observation has drawn attention: AI Overviews in Google Search can now cite specific, individual reviews from Google Business Profile listings. That means when a user submits a query such as reviews for a doctor, the AI overview may show direct quotes from customer feedback within the search results page. These are not AI-generated texts but existing user reviews that Google’s AI highlights within the overview feature.

Julia Stelmach
20/08/2025 | min read

AI overviews are already available in Google Search and continue to transform how a user interacts with search results. Instead of the classic overlay, Google is now experimenting with a new design – a bottom tray that appears at the bottom of the search results page. This ai experiment in Search Labs may change the balance between organic search, ai overviews in search, and other ai features in search.

Rating Captain
14/05/2024 | min read

In today's digital age, having a strong online presence is crucial for any business. Whether you're a seasoned SEO professional or just getting started, understanding where your website stands in search engine rankings can make all the difference. This guide explores how a free keyword rank checker tool can help you track your rankings, optimize your SEO efforts, and ultimately drive more traffic to your website. Read on to discover the benefits of using these tools and how they can transform your SEO strategy.

Rating Captain
14/05/2024 | min read

In today's digital era, online visibility is paramount to business success. Getting ranked on the first page of Google search results can significantly impact your brand’s visibility and conversion rate. This article delves into the strategies and tools you can utilize to improve your Google position and subsequently enhance your brand's digital footprint.

Karol Bocheński
14/12/2023 | min read

Ponte por un momento en la piel de tu cliente. Quieres comprar un producto o utilizar un servicio específico. Abres tu navegador web y haces una rápida investigación. Encuentras una empresa que puede satisfacer tus necesidades. Entras en su página, lees la información detallada. Antes de comprar el producto o llamar para concertar una cita, quieres asegurarte de que estás tratando con un contratista confiable. ¿Qué haces?

Agnieszka Szczepanowska
14/12/2023 | min read

La satisfacción del cliente tiene un gran impacto en los ingresos que obtendrás de tu empresa. Un comprador satisfecho no solo volverá a ti en el futuro con gusto. También es importante que te ayude a construir la reputación de la marca que estás creando. ¿Quieres aumentar tu presupuesto? Averigua qué es lo que realmente necesitan tus clientes. Su satisfacción se puede medir de varias formas sencillas.

Agnieszka Szczepanowska
14/12/2023 | min read

El desarrollo de tu propio negocio requiere enfrentarse a desafíos cada vez más difíciles. Es muy fácil perderse en el laberinto de coeficientes y informes de marketing. Mientras tanto, cuando los empresarios se familiarizan con conceptos de comercio electrónico cada vez más avanzados, los consumidores se ocupan de sus propias vidas. Y ningún indicador los convencerá de comportamientos que contradigan la lógica básica.

Patrycja Lisowska
14/12/2023 | min read

Tener una tarjeta de visita de empresa en Google Maps es parte de la construcción de una ventaja competitiva, permite presentar el perfil de la empresa y también apoya el posicionamiento. Si tienes una empresa y planeas crear una tarjeta de visita en Google Maps, sigue nuestros consejos. Gracias a ellos podrás presentar tu negocio a un amplio público. El perfil Google Mi Empresa es adecuado para cualquier empresa, especialmente para negocios locales.

Karol Bocheński
14/12/2023 | min read

¿La aparición de opiniones negativas de los clientes es el comienzo del fin de tu marca? ¡Por supuesto que no! Sin embargo, ¿deberíamos prestarles atención? Definitivamente sí. La transparencia de la marca es extremadamente importante para el consumidor de hoy en día.

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