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Latest articles

Julia Stelmach
24/11/2025 | min read

Google is expanding tests of displaying ads inside AI Mode responses, signaling another major step toward deeper integration of sponsored content within generative search. Just a few months ago, ads in AI Mode appeared only sporadically, mostly in experiments limited to select users. Today, the visibility of these formats is clearly increasing, and the experiment is moving into a more intensive and broad phase.

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Tomasz Niewczas
03/11/2025 | min read

Google Ads (formerly Google AdWords) is Google’s advertising platform that allows businesses to display paid ads across Google Search, the Display Network, YouTube, and Google Maps. Ads are targeted based on keywords, location, device, language, and more.

Rating Captain
24/04/2024 | min read

In today's digital age, having a strong online presence is crucial for businesses of all sizes. A key component of this is your Google Business Profile, formerly known as Google My Business. Optimizing your profile not only enhances your visibility on Google Search and Maps but also improves customer engagement and drives more traffic to your business. This article provides a comprehensive guide on how to effectively optimize your Google Business Profile.

Julia Kozak
24/11/2023 | min read

Facebook allows you to collect data from potential customers through its internal system. Facebook Lead Ads campaign is a form of advertising focused on acquiring contacts from the target group. Internet users, while browsing the portal, come across a campaign with a form in which they can fill in fields such as a phone number.

Karol Bocheński
02/10/2023 | min read

Online advertising has become an integral part of every company's marketing strategy. In the internet era, where most of our activities have moved to the virtual space, advertising on Google search plays an essential role in achieving business success.

Karol Bocheński
26/09/2023 | min read

In today's dynamic world, advertising is a key element of every company's success. In particular, online advertising has become an integral promotional tool. One of the most powerful advertising tools available to entrepreneurs is Google Ads, formerly known as Google AdWords. In this article, we will take a closer look at this tool, its definition and how it works, and discuss the key aspects that will help you achieve success in advertising campaigns.

Karol Bocheński
15/09/2023 | min read

Navigate the world of reviews with this comprehensive guide to Google Seller Ratings, and understand how ratings factor into driving your business's online success. As a tool offered by Google Ads, Seller Ratings offer valuable information to prospective customers, while also providing businesses with a chance to shine in the online marketplace. 

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