The end of 2025 and the start of 2026 make it clear that SEO is increasingly shaped not only by rankings, but by how Google and AI interfaces compose the “first screen.” In local search, AI Overviews can reduce the visibility of the Local Pack, while Gemini adds an “insights” layer that summarizes how the search engine understands a business. At the same time, ChatGPT is rolling out local knowledge panels, which makes brand visibility more multi-channel—beyond Google alone. In e-commerce, UCP signals a shift toward AI-initiated shopping journeys, where high-quality product data becomes the deciding factor. Below are three news items worth tracking in 2026.
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ChatGPT Shopping introduces a new sales channel: instead of links, users see product cards, clear reasoning, and an instant purchase option - all within a conversational chat interface. AI organizes buying criteria, shortens the decision path, and clicks from ChatGPT lead to conversions more often. Below, I’ll explain how to prepare your data and content so ChatGPT Shopping chooses your products.
Google has announced the general availability of the Merchant API and, at the same time, begun the deprecation of the Content API for Shopping. In practice, the legacy interface will remain active until August 18, 2026, after which it will be turned off. This is a systemic change: the Merchant API becomes the default programmatic way to manage data in Merchant Center, covering products, inventory, prices, account configuration, and diagnostics. For retailers, integrators, and agencies, it’s a clear signal to plan migration well in advance and treat it as an opportunity to audit data quality and streamline catalog publication and synchronization processes.
You invest in advertising. You create a great website. You make sure to lead visitors straight to the purchase. Every now and then, you check your popularity on Google. Everything is fine because you have long since invested in SEO.
In today's times, online shopping has become very popular. More and more people choose to shop in online stores because it is convenient and saves time.
Chat GPT is a tool based on natural language processing algorithm that uses artificial intelligence to generate content. Thanks to this, the chatbot created by OpenAI is able to generate answers to questions in a way that resembles a conversation with a human.
Are you looking for a new way to improve customer service and stay ahead of the competition in 2023? Look no further than chatbots powered by chatgpt, an advanced artificial intelligence language model from OpenAI.
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