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Latest articles

Oskar Mroczka
19/11/2025 | min read

Automation has become a cornerstone of modern businesses, helping teams save time, reduce errors, and streamline workflows. In 2025, platforms like n8n and Make continue to dominate the automation space. But how do you decide which automation tool or workflow automation platform is right for your business? This article explores the differences, benefits, and limitations of n8n vs Make, helping you make informed decisions about automation, AI features, and workflow integration.

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Oskar Mroczka
17/11/2025 | min read

This article gives you a sharp, practical breakdown of the Gemini vs ChatGPT AI rivalry in 2025, showing where each AI shines, what the real differences look like, and most importantly which AI is better for you. Wondering whether one AI is the best AI for coding while the other dominates creativity? Let’s find out.

Julia Stelmach
22/08/2025 | min read

Google has announced the general availability of the Merchant API and, at the same time, begun the deprecation of the Content API for Shopping. In practice, the legacy interface will remain active until August 18, 2026, after which it will be turned off. This is a systemic change: the Merchant API becomes the default programmatic way to manage data in Merchant Center, covering products, inventory, prices, account configuration, and diagnostics. For retailers, integrators, and agencies, it’s a clear signal to plan migration well in advance and treat it as an opportunity to audit data quality and streamline catalog publication and synchronization processes.

Julia Stelmach
08/08/2025 | min read

UGC — user-generated content — is no longer just a buzzword. It’s a dynamic force driving the way brands connect with audiences, build trust, and increase sales. In this complete guide to user-generated content, we’ll dive deep into what makes UGC stand out and why every content strategy should include it.

Rating Captain
03/04/2025 | min read

Local SEO is the practice of optimizing your online presence to attract more local customers from local search results. With the rise of artificial intelligence, the SEO landscape is evolving rapidly. Integrating AI tools into your local SEO strategy is no longer optional — it's essential. For every small business trying to stand out in a crowded local market, using the right SEO tool powered by AI can make the difference between obscurity and top rankings. Let’s explore how AI helps transform and improve your local SEO performance.

Karol Bocheński
14/12/2023 | min read

The importance of well-conducted internet marketing is increasing in the era of universal access to the Internet. Companies are not limited to just creating websites. They are also present on social media, run blogs related to their activities, and invest in paid advertising or outsource marketing activities to agencies. All of this is done to reach users who are interested in the company's product or service.

Karol Bocheński
12/12/2023 | min read

Image is a simple form of communication used since the beginning of civilization. It resonates best with the audience, so brands willingly use it in their marketing messages. Nowadays, technology allows us to create moving images, which further enhances the message. Check out the benefits of video marketing and how to harness its potential.

Hanna Bernikova
12/12/2023 | min read

Today, the average inhabitant of the planet spends about 2.5 hours a day on social media platforms, watching YouTube videos, liking posts on social media, and writing tweets. Even more interesting are the statistics regarding the use of TikTok. On average, people visit this social network about 10 times within 24 hours, resulting in spending up to 60 minutes there daily.

Katarzyna Chomąt
07/12/2023 | min read

Content is king, you may have already come across these words and the term content marketing. You may even be writing blog posts, creating infographics or videos, and you are happy with them, but you don't see the results of these actions. Therefore, check how to create unique content and reach the hearts of customers.

Julia Kozak
28/11/2023 | min read

When choosing a movie, restaurant, laundry detergent, or looking for a doctor, we primarily rely on the opinions and recommendations of other users. At every step, consciously or unconsciously, we use reviews from "ordinary" consumers. According to the advertising agency Markley&Partners 84% of respondents from Generation Z and millennials use opinions and content from influencers when making purchasing decisions, which are authentic and credible (not sponsored posts). This indicates that User Generated Content (UGC) builds trust in the brand and is therefore one of the best content marketing strategies that can be used to build a brand image.

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