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Loyalty programs are marketing activities commonly used by various companies to build customer loyalty. Before implementing such a program, it is worth considering what would interest the target audience and planning actions to enjoy customer engagement and other business benefits.
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Customer loyalty means the enduring and repetitive behavior of a customer choosing products and services from a particular brand. This means that the customer is willing to return to your company, even if the competition offers similar products or services at a lower price.
Customer satisfaction survey is one of the most important tools that help companies understand how customers perceive their products or services and what their needs and expectations are.
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