In the digital age, fake reviews have become a growing concern for both consumers and businesses alike. Especially because a lot of customers consider positive or negative reviews while deciding about their purchase. Recognizing the need to address this issue, the Federal Trade Commission (FTC) issued notice of proposed rulemaking, in which the Commission has proposed a new rule that aims to ban fake reviews and testimonials. This move by the FTC seeks to crack down on deceptive advertising practices, which can mislead consumers and harm honest companies. In this article, we will explore the proposed ban on fake consumer reviews, its potential implications, and how it could impact businesses and consumers.