Increase sales
Collect customer feedback that increases website traffic, drives sales and provides actionable business information.
Control your image
It can be really difficult to reply in time to each review. Automate post-purchase communication, especially when you have profiles on multiple review sites.
Loyal customers
Meet the customers, respond to their concerns and create lasting relationships that will result in more returning visitors.
Building trust
79% of consumers trust reviews, so shorten the process of making decisions by customers. Build trust in your brand by showing your reviews.
Shopify WooCommerce Deconetwork Baselinker See all
Find out what's new
Knowledge base
All technical stuff
Analyze your online image
Our tool gives you an in-depth look at what your company's image looks like
Find out more
Customers Pricing
Sign in
Sign in Sign up for Free Increase sales Control your image Loyal customers Building trust Blog Knowledge base Customers Pricing Increase sales Loyal customers Control your image Building trust Blog Knowledge base Customers Pricing Careers Team Reviews Catalog Affiliate Program Terms of Use Privacy Policy Data processing

2020 online reputation management statistics

Karol Bocheński
21/08/2020 | 3 min read
2020 online reputation management statistics

Table of contents

    Sometimes we take certain things for granted, based on our own experience. In marketing, for example, we assume some mechanisms work – what consumers search for, what they read online and when they're more willing to give positive reviews. Therefore, in this article, we've compiled the most important reputation management stats that will help you understand your consumers and implement improvements wherever possible.


    Online reviews


    Almost 90% of consumers trust online reviews similarly to personal recommendations from their family and friends. The fact proves that taking care of a positive online image has a crucial role not only in online reputation management (ORM) but also in sales in general.


    Online reputation management


    The fact is that if a company that doesn't exist online, is simply invisible to a modern customer. More and more often it applies to local business as well, that need to attract a broad spectrum of clients. Of course, apart from the online appearance, it is important what kind of reviews can be found on various review sites.


    statistics rating captain


    Online reputation management statistics for 2020


    Online review statistics


    • 85% of clients trust online reviews similarly to personal recommendations and that is why we should care about every tiny review appearing online
    • 75% of consumers trust a company more if it has a positive opinion on review sites, which we should monitor every day
    • 60% of users won't use a product or service after reading negative reviews, simply because they don't trust them and don't want to experience anything bad
    • the last 7 reviews matter most – this is the average checked by consumers before purchase, which means that not always the average rating matters, but the last comments are read thoroughly as well
    • almost 50% of consumers will trust a company only if it has at least 4-star rating (out of 5), which means that online review management is a constant, everyday work to keep the score.


    Online reputation management statistics


    • almost all consumers (97%) search online for information on local businesses, which proves the importance of ORM
    • consumers are more willing to tell about poor service or product than about a positive experience (15 vs 11)
    • when SEO is considered, the minority od Internet users (5%) go to the second Google search results page
    • consumers look for best offers, nearly 90% of them compare prices before making a decision (comparative shopping)
    • over 50 percent of consumers search for products in social media, which proves how crucial it is to run that channels
    • over 75% of global search traffic happens via Google (Bing is number two), so if you operate in a country other than Asian, Google and Google My Business is the first place you should consider when building your reputation consciously.


    To sum up, all the statistics shown prove that consumers read online reviews, use search engines looking for the best product or service, and believe online reviews that are left on sites such as Yelp, Google, or Facebook. Consumer trust can be built by the online presence – and this is the technique we always recommend businesses to apply.

    Please rate this article

    Average rate this post is: 4.74{{ $app.blogCurrentReview }}

    See what people are saying about your business

    Get free access to your company's audit report. Find out how you can increase your sales?

    Find out for free
    Reviews Catalog - categories
    Automotive None
    Sales & Product Information
    Technical support and payments
    HQ Los Angeles
    5101 Santa Monica Blvd Ste 8
    Los Angeles, CA 90029
    Features Increase sales Loyal customers Control your image Building trust
    Resources Blog Knowledge base
    Reviews Catalog
    Affiliate Program
    Terms of Use
    Privacy Policy
    Data processing
    Subscribe to our newsletter
    Sign up
    A confirmation message will be sent to the e-mail address provided. Something went wrong :-(
    Social media
    Google logo YouTube logo LinkedIn logo Instagram logo Facebook logo Twitter logo
    Copyright © 2022 by Rating Captain
    We use cookies to provide the best possible service.
    Refer to our privacy policy for more info.
    I agree