Content is king, you may have already met with these phrases and the term content marketing. Perhaps you already write blog entries, create infographics or videos, you are satisfied with them, but you do not see the effects of such actions. This is why you should check how to create unique content and win over your clients’ hearts.
Content marketing is about distributing valuable content to your audience, which can take many forms. The most common forms are company blog entries, industry or customer guides, as well as videos, infographics, webinars, podcasts, newsletters, reports, etc. aimed at providing recipients with the information they are looking for or knowledge from experts in a particular industry. Brands usually choose to publish content on their own blogs, social media, and industry-related websites.
Content marketing is a process and a long-term strategy that involves regularly publishing content that meets the needs of your audience. The benefits of such a strategy can definitely include:
Certainly the ones that provide the audience with answers to their questions or dispel their doubts. In order to always create attractive content, specific actions should be taken. Creating a strategy should be preceded by an audit of existing content, SEO audit, characterization of the target audience and competitive analysis. It is also necessary to determine the goal of your strategy (e.g. increasing search engine visibility for a specific phrase), determine the type of content and distribution channels, and then create a publication calendar and proceed to create content.
As already mentioned, content is also important due to search engine positioning. Unique, valuable and linguistically correct content is a very important ranking factor for Google, affecting the visibility of a website in search results. Before you start creating content, you should check what information your target audience is looking for. For this purpose, it is worth using tools such as keyword planner in Google Ads or Answer The Public.
Creating content that addresses the needs of new clients will increase traffic to your website. In addition to naturally embedding keywords into the text, you should also pay attention to headings and the optimization of graphics and images (ALT description containing the key phrase and the file name). Published texts should be updated from time to time, for example by adding additional information or refreshing the statistics contained in the text.
In addition to expert content on the blog, materials published in social media and advertising campaigns, there are plenty of elements on the store’s website that can contribute to an increase in conversions. To the converting content includes:
Content marketing is one of the most important elements of marketing strategy bringing long-lasting effects, of course, if it is skillfully planned. Only well-prepared content increases visibility in search engines. This is why it’s so important to know the needs and pains of your audience and analyze the content activities of your brand and your competitors. It is also very important to include in the content strategy different forms of content and distribution channels.
You should also keep in mind the content within the online store website and take care of good product descriptions, as well as consider other options, e.g. widgets with store and product reviews. At Rating Captain, you will find a number of tools that will support converting content in your store. You can use our widgets and display product reviews. In turn, through in-depth analysis of the reviews you receive, you will get to know your clients better, which is very important when creating a content publishing strategy.