Business profile on Google is a very important tool for building image on the web. After all, it is in Google search that customers most often check basic information about a company, such as opening hours, location or reviews. Moreover, a business profile reduces costs related to marketing and positioning of a website. Therefore, if you do not have a business profile for your company, you should create one, and if you already have a Google My Business profile – check how to improve it.
As already mentioned, a business profile is the place on the Internet that consumers check to verify a given company. That’s why it should include all the basic details related to location and contact options. Another thing is the reviews that potential customers check to find out if a company’s offer is worth using. But that’s not all, in a business profile you can also post entries informing about, e.g. news or events. You can also add products along with price and description, thanks to which consumers will already see in search results that you offer what they are looking for.
To create a business profile, log into your Google business account and go to https://business.google.com/. Start creating your profile and follow the steps that will appear on the screen, i.e. enter your business name, choose your industry, specify your exact address and how to contact you, for example, by providing your phone number. The last step is the verification of business profile, which is usually done via email. After successful verification, information about your company will appear in Google within a few weeks. You can find more about verification here.
Managing Google My Business Profile involves optimizing it in terms of SEO. You should start with your company name and include one keyword. Make sure that the name and contact details match those on your website and other places on the web. Another place to publish important phrases for your company is the description, where you have 750 characters to present your business. SEO is also well influenced by posting high-quality photos and videos, so try to include at least a few. Your business profile also displays customer reviews, hence make sure you have them constantly added. It is also important whether you respond to the comments (both positive and negative). It would be ideal if you include keywords in the reviews, but of course, this is out of your control. Instead, you can inform consumers about news and your products by adding posts. Remember that optimizing your business profile is mainly about providing a large amount of information that will answer users’ search queries.
If your business profile is new, don’t wait for your customers to give you feedback. It’s best to ask for them after they purchase a product or use a service. If your product needs to be tested by a customer, call back after a few days for example. Rating Captain can help you automate this process. To increase the efficiency of getting ratings and comments, you can send discount coupons to customers. Coupons also prove to be useful when clarifying a situation with a dissatisfied user. In the application panel you will also find a lot of information about customer service in your company. You will find out, among others: what your customers complain about most often and what changes should be implemented to increase the level of their satisfaction. In addition, you can display customer ratings and comments on your website using widgets with the feedback function directly on your website.
Remember that whether you sell products or offer services, a business profile on Google is an important tool for reaching new people interested in your offer. A properly completed business profile with a large number of reviews and useful information will appear more often in the search engine. Therefore, you should do everything you can to increase its reach.