Public Relations activities, i.e. PR, are responsible for the business communication of your brand, create a corporate image and build trust with your audience. PR marketing helps to improve the company’s reputation, strengthen its relations with the environment. Find out how marketing and PR activities create a positive brand image and attract potential clients.
Have you ever thought of how you choose a company among many others? What criteria do you use when choosing it? We have the answer to this question! Most often consumers pay attention to the company’s image, because everyone wants to get the best service or product. What buyers think about your brand is of great importance, which is why it is worth running PR campaigns.
Public Relations – marketing activities that involve building a comprehensive strategy of social communication with the company’s environment. The main purpose of PR is to promote and protect the brand’s prestige and image.
As already explained above, the correct activities in the PR industry positively affect the development and promotion of the company, as well as building strong trust among the audience. But the question is – what direction to take to make your company a leader in its field? Trends in the Public Relations industry are implemented by PR or marketing agencies, which deal with consultancy in this regard. To effectively build relationships with clients, it is advisable to follow popular trends and create the right content. The main marketing trends in PR are:
The concept of Public Relations may sound complex for you to implement in your business. Of course, specialists from PR agencies can carry out these activities without any problems. But don’t worry, a business owner or manager can also do it on their own. In this case, you should pay attention to special tools and learn about ways to provide comprehensive public relations support. The main helper in building the company’s image is a review, or more precisely, collection of comments on the Internet. One of the most convenient applications for managing reviews is Rating Captain. Read tips that can not only promote your brand, but also increase sales.
#Encourage people to leave reviews
Did you know that reviews are one of the most effective ways to strengthen relationships with consumers? As many as 97% of clients read both positive and negative recommendations before making purchases online. In order to increase the level of consumer trust and sales by 36% thanks to reviews, the company should be registered in at least 3 review portals, among others: Google, Facebook, TrapAdvisor. The more profiles a given company has, the greater the chance of obtaining a rating and the greater will be the visibility of the brand in the network. But at the same time this makes supervising comments an increasingly difficult task. You can make this task easier by using the Rating Captain tool mentioned above. The presented application has functionalities that allow you to collect reviews from all portals in one place, and this means that you can save your time significantly. Additionally, the tool helps you personalize your invitations and encourage clients to leave a rating on your company.
#Communicate with your clients
The second important aspect in public relations is communication with your clients. It’s worth remembering that customer relationships take quite a long time to build – months and sometimes even years. If you aim to build trust and want the client to keep coming back to your services and products rather than moving on to your competitors, you must make sure to respond to every review and comment left by the client. Everyone wants to feel their importance, thus make sure that the client want to be served only by your company. No matter what the comment length is or what content is included in it – don’t forget to respond, let the recipient know that they are the most important in the life of your business. Rating Captain helps you learn more about your clients’ expectations with a feature that analyzes the sentiment of each review’s statement and pinpoints aspects that can be improved. Read more about customer service here.
Unfortunately, clients sometimes leave negative recommendations, but don’t be afraid to respond to them. You already know that everyone wants to be respected and listened to, which is why it’s a good idea to make sure you respond to negative reviews correctly. Don’t delete customer responses, even if they contain a lot of downsides to the company. More than 50% of consumers try to find at least a few reviews with information about the worse sides of the brand, which helps them make a purchase decision. In addition, negative recommendations show you managerial mistakes that are worth correcting. In order to keep the client satisfied or return to you even after a critical situation, you need to show yourself as a professional. When responding to unflattering reviews, remain calm, apologize, and ensure that the problem that occurred is resolved.
#Regularly analyze your activities
Every business changes every day, and in order to keep track of the results of its activities, it is worth conducting a monthly analysis. Public Relations requires not only monitoring the results, but also recording the factors that caused them. The Rating Captain application has a ready-made dashboard solution where information about the quantity and quality of reviews, as well as how you compare to your competitors, is presented in the form of a diagram. Additionally, the sentiment of statements will provide insight of how (dis)satisfied the client is, making it much easier to adapt your communication content to the client.
#Build trust in your brand
Recall that the main goal of PR is to build positive associations with your brand, customer loyalty and a good image. Customer trust is built not only by responding to feedback, but also by presenting it to potential consumers. There are various ways to demonstrate them, mainly they are social media posts and relationships. Not so long ago, another method has emerged that allows you to praise your company’s rating and increase prestige – widgets on your website. Widgets allow clients, when entering a company’s website, to check your rating or comments, i.e. to find out whether you can be trusted. Widgets are one of the innovative features of Rating Captain.
Public Relation is a technique that will help you to communicate with clients, promote your brand and create a corporate image. Keep in mind that PR campaigns can be conducted both with the help of specialized marketing agencies and on your own. It is best to use both solutions and influence PR with double efficiency.