Jeśli prowadzisz lokalną firmę usługową lub punkt stacjonarny, zacznij od bezpłatnych narzędzi Google, bo dają najszybszy wgląd w to, jak klienci Cię znajdują i co działa. Następnie dobierz narzędzie Local SEO do codziennej pracy z wizytówką Google i opiniami, bo to najczęściej wąskie gardło w lokalnej widoczności. Dopiero na końcu dołóż klasyczne narzędzie SEO do audytów strony i analizy konkurencji, jeśli chcesz rosnąć także w wynikach organicznych. Wybieraj narzędzie według czterech kryteriów: czy mierzy pozycje lokalne (Mapy Google i Local Pack), czy zbiera i porządkuje opinie, czy robi raporty automatycznie oraz czy obsłuży jedną lub wiele lokalizacji. Dla większości małych firm najlepszy jest zestaw: narzędzia Google + Local SEO Tool + opcjonalnie narzędzie SEO do strony.
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We focused on Indian restaurants listed under the business categories of Indian restaurant, Asian food, and Indian food in their Google Business Profile. Importantly, these restaurants were not featured as ads. Additionally, each restaurant needed to have an average rating of at least 4.0 stars on Google, with a significant number of reviews.
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