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Having your own website has become a key element in building an online presence. Whether you run a business, have a blog, or want to share your passions, a website is your virtual business card. In this article, we will discuss the process of designing and creating a website.
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E-commerce, also known as electronic commerce, is a rapidly growing area of the economy that is revolutionizing the traditional way of doing business. In today's article, we will delve into various aspects of e-commerce, starting from definitions to practical tips for running an online store.
In today's dynamic business world, understanding the customer journey becomes a key element of effective brand management. In this article, we will focus on the Customer journey map, a powerful tool that allows companies to better understand and adapt their approach to customers at all stages of their purchase journey.
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Loyal customer... Acquiring them is difficult, but crucial for the development of any business. Who is a loyal customer? It is a person who regularly returns to your company because they are satisfied with your offer and service, so they don't need to look for a product or service from the competition. Furthermore, a loyal customer willingly recommends your offer to their family and friends. How to measure customer loyalty? Simply conduct an NPS survey, which will allow you to draw conclusions and take appropriate steps to increase customer satisfaction and loyalty.
You are one of those people who claim that you can only compete for a client based on price? You have the right to do so. But do you know what people who really make good money in their businesses think about such theories? Honestly speaking - they don't think anything about it, they don't bother with it. At most, they will smile slightly to themselves when they hear such words.
Every time you enter the name of your company in a search engine, its Google business card should immediately appear. However, this is not how you check the visibility of your company. Users looking for products and services usually use specific phrases related to them (often adding the location as well). Then they usually check the business that appears most frequently under the map window - the Google business card that is in first place.
E-commerce is thriving and it seems that it won't change anytime soon. Of course, with the development of e-commerce, competition is growing in many industries, even in niche ones. To win the race for customers, you need to monitor trends and increase productivity, for example by using dedicated tools that facilitate many tasks.
The phrase "opinie on Google" often appears in various business guides. What is it really about, what is it, and what can we gain from it? Google Maps reviews are reviews published by consumers on a company's business listing. The Google My Business profile enables businesses to acquire these reviews for free. This is where you can add 1 to 5 stars to rate your satisfaction with a particular company.
When choosing a movie, restaurant, laundry detergent, or looking for a doctor, we primarily rely on the opinions and recommendations of other users. At every step, consciously or unconsciously, we use reviews from "ordinary" consumers. According to the advertising agency Markley&Partners 84% of respondents from Generation Z and millennials use opinions and content from influencers when making purchasing decisions, which are authentic and credible (not sponsored posts). This indicates that User Generated Content (UGC) builds trust in the brand and is therefore one of the best content marketing strategies that can be used to build a brand image.
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