The presence of brands on social media is a common phenomenon and one of the most important elements of marketing strategy. More and more brands are becoming aware that having several company accounts on the most popular sites is not enough, that is why brands are starting to look for creative solutions. With help comes social selling, by building trust and relationships between the brand and consumers. Check out how to use social selling to develop your business.

Online stores have gained a lot of momentum, according to the E-commerce in Poland 2020 report, as many as 73% of Internet users have made an online purchase in their life. This trend is obviously rising, so e-commerce shops are springing up like mushrooms. There is also more and more competition in the industry, which is why it is getting increasingly harder to stand out from the crowd and reach your target group. However, there are several elements that can always be implemented or improved on to increase your e-shop sales.